Wireframes and interactions for a microsite promoting the Boston vs. Bullies/New Balance partnership to end bullying. KnotInMyTown, an effort to raise awareness and increase intervention through distribution of shoelaces with a signature knot and two intertwining colors, is the centerpiece of this movement. Produced with Maddie Kim, A&G Summer 2017 UX/UI Intern.
Laces Menu Animation
Home page (lace info hidden)
Home page (lace info visible)
Animation of Lace Pull-Out Interaction
Gallery page featuring Boston vs. Bullies All-Star athletes
Form: pledge to stand up to bullies in your area
Form Progress Knot Animation
