Have A Little More Fun - Big Sister Association

The A&G intern team developed three outdoor-based campaigns aimed at increasing applications to become "big sisters" through the Big Sister Association of Greater Boston. My executions included an attention-grabbing Hubway integration and an interactive "coloring" touchscreen, incorporating the voice of a little sister.

Campaign Manifesto:
You think having a Little Sister means having to be accomplished, responsible, and serious. 
Really, it means having chicken nuggets, dance parties, and some extremely cool matching bracelets. 
Having a Little Sister means having a little more fun. 
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